Style Guide Basics- What’s In A Style Guide- Creating Your Style Guide
Author: Chris Nodder
Date: 9/18/2018
What I Already Knew:
- Your tone and word choice has a profound effect on your audience
- A company can have more than one audience, and usually make content suited for their main audience
- Every company should have a clear style guide
What I Didn’t Know:
- Brand is the company’s promise to its customers
- Having a style guide that is clear and consistent can make a small company seem like a bigger one if it’s well put together
- Brand guidelines set the rules on how and where the logotype can be used and how it looks like
What I Want to Know:
I would like to know more about how to tailor your content to fit your audience.
Eman 